Medova

Medova is a connected healthcare platform designed to make accessing and managing healthcare simpler. It brings patients, doctors, hospitals, pharmacies and diagnostic laboratories into one ecosystem, allowing users to consult doctors, book tests, order medications, schedule hospital visits and manage their medical records — all in one place.

Healthcare services can feel disconnected. Finding a doctor, booking a test, getting medication and keeping track of medical records often means navigating different providers and platforms.

The challenge was to bring these essential touchpoints together in one intuitive experience, making healthcare more accessible, organised and convenient for everyone involved.

My focus was on creating a cohesive product experience that connects the different sides of healthcare without overwhelming the user.

I approached the design by considering the needs of each stakeholder, simplifying key journeys and creating a consistent interface that makes navigating healthcare services feel straightforward.

As Lead Product Designer, I led the product design process, shaping the experience across the platform.

• Patient experience: Accessing healthcare services, consulting doctors, booking tests and managing medical records.
• Healthcare provider experience: Supporting the connection between patients and healthcare professionals.
• Service ecosystem: Bringing hospitals, pharmacies and laboratories into one connected platform.
• Product experience: Establishing a consistent design language and intuitive user journeys across the ecosystem.

Onboarding and sign-up, a home for services and upcoming appointments, requesting care, booking a lab test, video consultations, health records, subscriptions and profile.

Web dashboards for the other side of the ecosystem: doctor onboarding and plan activation, a laboratory dashboard for bookings and results, and an admin view for managing cases and assigning doctors.

The result was a unified healthcare experience designed to make essential medical services easier to access and manage. Medova brings multiple healthcare touchpoints into one platform, giving users a more connected way to navigate their care journey.

Designing Medova reinforced something I believe about product design: sometimes the biggest challenge isn't designing another screen; it's making several complex experiences work together as one.