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Thatdesigngirly.

Product Designer & UX Strategist

Lagos, Nigeria Β·

Available for new roles

πŸ‘‹Hey, I'm Confidence

I make pixels behave. And products make sense. Part problem-solver, part pixel perfectionist, full-time curious human.

A Senior Product Designer who enjoys turning complicated ideas into ridiculously simple experiences. I think about the big picture, obsess over the little details, and occasionally spend far too long deciding whether that button needs 2px more padding. Based in Lagos. Designing for everywhere.

Selected work

Products, systems and stories, each with a voice walkthrough where I explain the decisions behind the design.

What I bring

Craft, and the thinking behind it.

  1. 01

    Product thinking

    Framing the real problem, the people it affects and what success should look like before pixels.

  2. 02

    Interaction design

    Flows, states and microinteractions that make complex tasks feel obvious.

  3. 03

    Design systems

    Tokens, components and documentation that keep teams consistent and fast.

  4. 04

    UX strategy

    Connecting user needs to business goals and turning them into a roadmap of decisions.

  5. 05

    Prototyping

    High-fidelity, testable prototypes that settle debates with evidence.

  6. 06

    Visual storytelling

    Brand, illustration and narrative craft that make products memorable.

  7. 07

    Complex workflows

    Untangling dense, multi-step and multi-role journeys into clear paths.

  8. 08

    Cross-functional collaboration

    Working closely with product, engineering and stakeholders from discovery to release.

About

Portrait of πŸ‘‹Hey, I'm Confidence
Lagos, Nigeria
β€œI believe good design should make people feel something β€” and make their lives a little easier.”

Background

My journey into design began with curiosity β€” understanding how things work, how people interact with them, and how design can make those experiences better. With a background in Computer Science, I grew into visual design, brand identity and digital product design, working across industries to create everything from brand identities to digital platforms and dashboards. Today, I see design as more than screens or visuals. It’s about connecting user needs, business goals and technology to build products that are intuitive, useful and thoughtfully crafted.

Professional journey

From creating visuals to shaping digital experiences. My journey began with visual design and a curiosity about how creativity shapes perception. Over time, that curiosity grew into product design β€” where I learned to look beyond aesthetics, understand user behaviour and turn complex ideas into simple, meaningful experiences. Working across different teams and industries has taught me that great design has no one-size-fits-all formula. It starts with asking the right questions, finding the real problem and creating solutions that make sense. Today, I bring together product thinking, visual storytelling and systems design to turn messy ideas into thoughtful digital experiences.

How I solve problems

Understand first. Make sense of the complexity. Then make it feel simple. I don't believe in jumping straight into Figma. Before I think about layouts, colours or interactions, I want to understand what we're trying to solve and who we're solving it for. My process is flexible, but it is grounded in four principles: 01 β€” Discover & Listen I start by understanding the vision, business objectives, users and existing challenges. I ask questions, gather context and identify what matters most before exploring solutions. 02 β€” Define & Design with Intention I turn insights into structure. This means mapping user journeys, organising information, exploring interactions and creating interfaces where every decision has a purpose. 03 β€” Collaborate, Test & Refine Good ideas get better through conversation. I work with stakeholders and developers, welcome feedback and refine the experience to improve clarity, usability and consistency. 04 β€” Deliver & Evolve I prepare thoughtful, developer-ready designs and stay connected to the implementation process. The goal isn't simply to hand over polished files; it's to help deliver an experience that works in the real world.

Education

  • Bachelor of Science (B.Sc.) β€” Computer Science Β· Federal University of Technology, Owerri2023

Skills & tools

Product & UX Design

  • User-centred design
  • User research and discovery
  • Information architecture
  • User flows and journey mapping
  • Wireframing and prototyping
  • Interaction design
  • Usability and experience optimisation
  • Responsive interface design

Visual & Systems Design

  • UI design and visual storytelling
  • Design systems and component libraries
  • Typography
  • colour and layout
  • Brand identity and visual direction
  • Design consistency and documentation
  • High-fidelity prototyping

Collaboration & Delivery

  • Design thinking and problem-solving
  • Stakeholder communication
  • Cross-functional collaboration
  • Developer handoff
  • Design feedback and iteration
  • Product thinking and requirements analysis

Tools

  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe After Effects
  • WordPress
  • AI-assisted design and creative tools

Experience

Where I’ve worked

  1. November 2024 β€” Present

    Senior Product Designer Β· TweakCentric Solutions Limited

    Nigeria/Canada

    Lead and contribute to product design work, translating business and user needs into intuitive digital experiences while collaborating across the product development process.

  2. January 2024 β€” December 2024

    Lead Brand & Product Designer Β· Broadsend

    Ontario Canada

    Worked across brand and product design, bringing visual direction and digital experience thinking together.

  3. 2023 β€” 2024

    Product Designer Β· Zortcloud Technologies

    Lagos Nigeria

    Contributed to product design work, developing interface solutions and improving the way users interact with digital products.

  4. 2023 β€” 2024

    Product Designer Β· Advertmetrics & Local99

    Manchester United Kingdom

    Worked on digital product experiences, translating requirements into structured interfaces and user-focused design solutions.

  5. 2018 β€” 2023

    Product, UI/UX & Visual Design Β· Independent Designer

    Nigeria

    Built an early foundation in visual communication, interface design and creative problem-solving while working on projects across different industries.

Contact

Got a complex problem? Let’s talk.